Http://www.BeyondPowerfulRadio.com or directly from the publisher

"Creating Powerful Radio" has been replaced with a updated NEW EDITION from Focal Press called: "Beyond Powerful Radio" for info visit: Http://www.BeyondPowerfulRadio.com 
Order your copy now (click on link) and Available on KINDLE!!!  This book comes with a full instructor manual

http://www.amazon.com/Beyond-Powerful-Radio-Second-Communicators/dp/0240522249/ref=sr_1_1?ie=UTF8&s=books&qid=1299119214&sr=8-1       

ISBN-10:0-240-51928-0     ISBN -13: 978-0-240-51928-9 

Read an excerpt of the new book, Beyond Powerful Radio - here: "There are No Boring Stories, only BORING storytellers!
 

 "The Powerful Radio books are to radio as the "JOY OF COOKING" is for those who cook!" 

"Creating Powerful Radio is the best book you’ll read about effective communication -  no matter what business you are in."   - Erin Davis, Air Personality, CHFI, Toronto.          See more comments below:         

"This is the book I wish someone had given me..."    -David G. Hall Former Program Director, KABC, Los Angeles “I just sent copies (of "Beyond Powerful Radio") to all of our PD's across the Country! Another great book  Val...thank-you!” - Dave Farough, VP Brands & Programming, Corus Entertainment, Inc.                               *** "Time to read and re-read another [Beyond Powerful Radio]  book. I love what [Geller] has to say." - Chris Little News Director, KFI, Los Angeles  *** "I sent the link to your new book  http://beyondpowerfulradio.com to the full company and told them it was a must read within the Three Eagles Communications Nation!!!" - Gary Buchanan President & COO Three Eagles Communications WATCH VALERIE GELLER ON YOUTUBE    Beyond Powerful Radio  Part I - Valerie Geller Talks with Mark Ramsey. http://www.youtube.com/watch?v=C8y7m7vleX4 In part one of this two-part conversation: How do you create powerful radio via compelling personality? How do you avoid being boring? What are listeners really interested in? What are the most common mistakes the talent makes? What’s the first thing an on-air talent should do to improve? Part II - Valerie Geller  talks with Mark Ramsey http://www.youtube.com/watch?v=lBKNju_PNcs&feature=related "Filled with the essential tricks of the trade that take an entire career to learn."    -Lee Harris 1010 WINS/ New York "My copy keeps getting stolen off my desk."    - Cathy Hughes CEO Radio One "Now I've got the help I need to find and develop hit talent."    -David Gleason Vice President of Programming Univision Radio          For Managers, Programmers & Talent  * GROW AUDIENCES -- Increase your ratings! Work with LifeStage Demographics: Know your audience and how they listen.  * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.  * NEWS - Write & deliver powerful news. Learn multiple version techniques and much more.   * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.  * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.  * INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.  * PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials.  * AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.   What people are saying about Valerie Geller's          CREATING POWERFUL RADIO "A tremendous work!"    - Scott Shannon Program Director/Air Personality WPLJ, New York "This is the book I hope my competitors don't read. It's required reading for my staff."    - Jerry Bell Managing News Editor, KOA/KTLK, Denver "Before her, I was silent."  - James Valentine Air Personality, ABC, 702, Sydney  "I keep a copy in my office at all times!"     - Laurie Cantillo Program Director WABC Radio, New York, NY  "I love this book and have both recommended and purchased it for a number of people - and will continue to do so."      - Corny Koehl Executive Producer Oprah Radio - Harpo Productions, Chicago, IL "... A goldmine of useful tips and strategies. I learned more about the radio business reading Geller's book than I did in nearly 30 years being in the business."       - Thomas Schnurmacher Talk Show Personality - CJAD, Montreal, Quebec                         ***  "Every time I attend one of [Valerie Geller's] sessions I'm totally jumpstarted!"      - Jim Bohannon The Jim Bohannon Show Nationally Syndicated Talk Show Host - Westwood One Radio "If you want to understand what makes radio work, read this, then read it again." - Jon Faine Air Personality 774 ABC Radio Melbourne, Australia "I read it almost straight-through. What a fantastic book, a triumph.  A cornucopia of wisdom for anyone who works in radio."   -Carol Archer Former Smooth Jazz Editor Radio & Records "Got all your books - THE definitive guide to being the best air talent..."      -John 'Rosie' Rose BBC Essex, Saint FM, UK "It should be a textbook." - Chris Berry  ESPN Radio, Los Angeles "We don’t recommend many books on radio, but Valerie [Geller] knows what she’s talking (and writing) about. ... make every minute count...there's something in this book for everyone, especially your producer!"      - Gary Bryan http://www.radiogeniusshowprep.com/ Air Personality K-EARTH 101/Los Angeles   "If you want to achieve compelling radio and increase audiences, read this book immediately! In London LBC  experienced massive growth when using its methods."    -Scott Solder Author, Consultant and former Programme Controller 97.3 FM LBC Radio, London, Director - You Need This ltd. "This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"    - Keri Jones, CEO/Radio Pembrokeshire Wales, UK "...Explains techniques for the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airwaves as a canvas, as an art.  I highly recommend this and all of Valerie Geller's books to anyone interested in radio broadcasting. These books should be in every broadcast school and radio station. We all need reminding of how to create powerful radio."    - Rusty Humphries -Syndicated Talk Show Host  "Making it in broadcasting takes more than just luck.  Creating Powerful Radio is your 'Road Guide' to success in radio."  - Andy Vierra Program Director KNUU, Las Vegas "This book will help your show get better." - Al Rantel Former Talk Personality KABC, Los Angeles, and WIOD, Miami "Everybody in this business should read this book once every year!"         - Marie Sandgren Morning Show Producer- Reporter Sveriges Radio Kristianstad Kristianstad, Sweden   "Wonderful." - Paul Fisher, Broadcast Executive, formerly with Rogers Radio Vancouver, BC, Canada "Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."      - John Ryan Managing Director BBC Radio Manchester    "The real things that make radio the special and deeply personal medium are simple: emotion, intimacy and telling a story.  In the end we are not much different from cave dwellers of thousands of years ago who were enthralled by one man's ability to tell a story.  All that changes are the outfits, but basically we respond the way the cave men did...[Valerie Geller is] a person who really gets it.  These writings are an instruction manual on how to create compelling radio, step-by-step"      - Nick Michaels Nick Michaels Productions  "I purchased a copy for each of our clients." - Jaye Albright Consultant/Partner Albright & O'Malley Country Consulting/Radio IQ  "This should be required reading in every newsroom and every radio station."      - Radio World There’s a dog eared copy of “Creating Powerful Radio” on my desk in the newsroom, and one at home. [This book] contains an arsenal of proven techniques to help you make every day, an “A” day, on the air. A highly readable manual that ploughs through road blocks that get in the way of great radio."                     - John Brenner Managing Editor CFRA News/Talk Radio Ottawa, Canada        - If you would like to read an excerpt from Creating Powerful Radio CREATING POWERFUL RADIO - NEWS CREATING POWERFUL RADIO - LIFESTAGE DEMOGRAPHICS CREATING POWERFUL RADIO- AVOIDING BURNOUT  (R&R) CREATING POWERFUL MORNING RADIO Kevin Peterson's R&R Interview with Valerie RTNDA COMMUNICATOR excerpt: "Overcome the blah, blah, blah: Solutions for the dull news day."   Interview with Valerie Geller in the Philippine Star, August 2007 If you are in AUSTRALIA  (ISBN: 9780240519289) $67.00 special 10% discount price A$60.30 (GST incl) Order from  p.summers@elsevier.com   **  In SPAIN or PORTUGAL contact M.Sanchez@elsevier.com The customer service number for Europe is  +44 (0)1865 844640. If you are in the UK - order here    or in Europe you can email the publisher directly at    directenquiries@elsevier.com, In Canada: order here                                                                                                          In Finland order here  If you are in Japan - order here  For DISCOUNTED multiple, or bulk orders contact: Focal Press-Toll free- corporate sales- 866-607-1417 Contact For European Orders: Bookshops and other customers can contact Bookpoint directly to place their orders. You can also buy directly from Bookpoint in England: Phone +44 1235 400524, or email: tandf@bookpoint.co.uk. However, if it’s a bulk order - please contact us in the Taylor & Francis head office to get a quote. The general email address is cis@tandf.co.uk, Other available books by Valerie Geller:      The Powerful Radio Workbook   "I tell everyone who approaches me for a job...I won't even consider them for an opening unless they can be ready to recite chapter and verse of "Creating Powerful Radio" and know stuff from the "Powerful Radio Workbook."      - John McMullen Director of News, Talk and Sports Programming Morris Desert Radio Group,Palm Springs, California  "I am contacting you to ask permission to recommend your book Creating Powerful Radio in one of my training courses on P1 Selling. It's a book that every on air personality should read."                                 - Katey McGuckin-Woolam                     P1 Selling, LLC - http://www.p1selling.com  * *   "Wow……….absolutely love your book.  Thank you. This is such a powerful book, only sorry that I did not find it until recently.  Have been on the air for the past year and half, and feel like I am only now getting the lowdown.  It is like you are speaking directly to me on all points………..I could not be happier."  - Chris Story, Host -  Radio Realty  www.radiorealty.biz  ***   Just finished reading "Creating Powerful Radio."  A big THANK YOU for putting all this stuff in one place!  I’m going to buy another copy so I have one at home and one at work. Thanks,      - Francis Rose "In Depth with Francis Rose" 1 to 3 PM weekdays on Federal News Radio 1500AM www.FederalNewsRadio.com/indepth ** "Even as a public affairs officer, I refer to your book and am grateful for the training you provided." - Ronald Alan Reeves , Public Affairs Specialist - Iraq -US Army Corps of Engineers European Ordering Information:  Bookshops in Europe and other customers can contact Bookpoint directly to place their orders if they have an account set up. Customers who don’t require a discount can also buy directly from Bookpoint (+44 1235 400524, email: tandf@bookpoint.co.uk). However, if it’s a bulk order from a customer who do not have an account with us, they will need to contact us in the Taylor & Francis head office to get a quote. The general email address is  cis@tandf.co.uk, Hungarian edition: Creating Powerful Radio is available in a Hungarian language edition: http://www.libri.hu/konyv/a-sikeres-radio.html

TABLE OF CONTENTS        1.   Creating Powerful Radio           2.   Finding & Developing Talent    3.   Generators & Reactors           4.   Performance & Formatics 5.   Morning Shows 6.   From Rock to Talk 7.   Talk Shows 8.   Integrating News & Talk 9.   Interviews 10.  Show Prep 11.  Producers  12.  Call Screening  13.  High Ego Talent 14.  News 15.  Traffic & Weather Together 16.  Newswriting 17.  News - Anchoring  18.  Multi-version News 19.  News - Integrating Radio & TV 20.  Public Service Announcements 21.  Avoiding Burnout 22.  Airchecking 23.  Promotion 24.  Sales & Commercials 25.  LifeStage Demographics 26.  Research 27.  Final Notes         Index      DO YOU TEACH a broadcasting class or a radio course?  If you'd like to learn more about using Creating Powerful Radio as a potential text for your classes,  click here Note:  See a sample page of the complete and full instructor's manual, by Melissa McConnell Wilson with contributions from Prof. Linwood Hagin. The Instructor Manual will be provided upon request from FOCAL PRESS if you are using Creating Powerful Radio for your class curriculum. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com       Valerie Geller's Principles of Creating Powerful Radio:   1.  Speak visually, in terms a listener can"picture."   2.  Start with, your best material.   3.  Tell the truth.   4.  Never be boring.   5.  Listen to your station.    6.  Make it matter.   7.   Always address the individual, use "You."        - Talk to ONE listener at a time!    8.  Do engaging transitions & handoffs.   9.  Promote, brag about your stuff.  10.  Brag about other people's stuff  11.  Be who you are on the radio.  12.  Take risks. Dare to be great! "Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' " - David Hinckley New York Daily News "Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher." - Professor Peter Hunn Communications Studies Department State University of New York, Oswego "It's great. Read it!"    - Kim Komando Syndicated Air Personality     "I recommend it to everyone and I use it in my classes. I love this book."    - Jo Maeder (The Rock 'N Roll Madame) Air personality/ Instructor New York University "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "    - John Sawatsky Professor of Journalism Carleton University, Ottawa, ON, Canada "Brilliant."    - Phil Taylor BBC, Scotland "Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers."    - Julia Sullivan, Music & Media "Useful and practical." - Jan Orskov Journalist, Danmarks Radio, Denmark "Valerie, thank you tor your lecture at NPOX in Holland. I have immediatelly bought your book and it's great!" - Christian Groeneveld - Founder/Stationmanager - MeerRadio & MeerTelevisie, Amsterdam, The Netherlands "It's my bible!" - Asa Paborn Program Director, SBS Radio, Stockholm, Sweden "We gave copies to the entire staff." - Viktor Worms Antenne Bayern Munich, Germany "Anyone even considering a career in radio should read this!"     - Adele Scheele PhD. "Skills for Success"                                                                                              "Valerie´s work takes radio from black and white to color." - Ana Cristina Lopes MEGA-FM, RFM & Radio Renascenca, Lisbon, Portugal "The Powerful Radio Methods have transformed what we do on air." - Nicci Holliday BBC Local Radio Manager    "If you are involved in talk and personality radio, this book is indispensable. [Valerie Geller] breaks down the walls between news and entertainment radio. Even on slow news days, she gives pointers on how to create powerful news. The chapter on how to handle difficult personalities is a must-read in this highly volatile atmosphere of how far to go and where is the line of acceptable content."    -Don Barrett Publisher http://www.laradio.com/   "A powerful insight into the art and craft of successful radio. It all makes perfect sense. And it works! Valerie Geller is my radio guru and this is The Word!"     - Angela Catterns ABC Radio, Sydney, Australia   "[Geller's books] helped me hone skills I’ve acquired over 20 years in broadcasting. Creating Powerful Radio is the best book you’ll read about effective communication no matter what business you are in."                                          - Erin Davis Morning Drive Personality, CHFI 98.1 FM  Toronto,  Canada "I wish I had this book when I started as a broadcaster. It should be on every teacher's booklist!"                            -Hanne Vennemo Executive Producer/Project Manager NRK Radio & TV - Oslo, Norway "It's wonderful ... packed with loads of insight and direction about how to create great radio. [Geller's] new insight into Generators and Reactors is powerful stuff ... making it easier to create great on-air chemistry."    -John Parikhal President, Joint Communications Corp. "I keep "Creating Powerful Radio" in my car and take it with me when I'm stopping for coffee or a meal during the day. The chapter on Formatics is spot on.  I wish it had been around when I began. It transcends formats and would be useful to every single PD and talent in the world.  It's fundamental.                                                                       - Barbara Blake Air Personality KTWV-FM Los Angeles, CA "Glad to say that I just bought a new copy of "Creating Powerful Radio" for my new Jingle Sales guy... If he reads it all I won't have to explain him too much about radio & how radio programmers (should) think!"                            -Hans Everling,                                                      SOB Audio Imaging & Soundhacker.com, The Netherlands TRAINING MANUAL Do you know about the Creating Powerful Radio   INSTRUCTOR MANUAL? Written by Melissa McConnell-Wilson and Dr. Linwood Hagin, The Instructor Manual serves as a companion guide to Valerie Geller's Creating Powerful Radio books. This guide can be used by broadcast trainers, programmers, news directors and managers to help train on air staff in addition to being part of the academic course study. If you teach a course in broadcasting, and are using Creating Powerful Radio as a text, contact Focal Press for a PDF download copy of the manual at www.focalpress.com.  But this book is available for broadcast trainers and managers as well. Copies are available. You can purchase a copy of the Creating Powerful Radio INSTRUCTOR MANUAL to help teach your staff. 2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Geller Media International.

Geller Media International president, broadcast consultant, and talent trainer, Valerie Geller has updated this book with a NEW name and new chapters added, and of course an instructor manual! It's called "BEYOND POWERFUL RADIO - A COMMUNICATOR'S HANDBOOK FOR THE INTERNET AGE" from Focal Press/ 2011.  This is Geller's fourth book, her third, "Creating Powerful Radio - Getting, Keeping & Growing Audiences" is now in a fourth printing from Focal Press. 

For more www.beyondpowerfulradio.com  or www.focalpress.com or www.gellermedia.com

Watch "Creating Powerful Radio" Author and Geller Media International Consultant Valerie Geller accepting the Rockwell Lifetime Achievement Award at the Conclave, in Minneapolis July 2010