Creating Powerful Radio - 340 pages-  ISBN-10:0-240-51928-0 
ISBN 13: 978-0-240-51928-9                                                                       

Creating Powerful Radio Instructor Manual - 123 pages
ISBN # 978-0-24080985-4

*** Go to bottom of this webpage for  Course titles

A complete and full Instructor's Manual
For Creating Powerful Radio by Valerie Geller, written by Melissa McConnell Wilson (with News curriculum contributed by Prof. Linwood Hagin, ISBN # 978-0-240809854), is available and will be provided to you upon request by FOCAL PRESS, if you are interested in using  Creating Powerful Radio for your class curriculum. ISBN # 9780240809854 -The Instructor's Manual is available in electronic form to those using the Creating Powerful Radio book as a textbook for course curriculum. View a sample page of the Creating Powerful Radio Instructor Manual, click here.          to Order

     WHAT PROFESSORS ARE SAYING ABOUT CREATING POWERFUL RADIO

"I recommend it to those seeking a career in broadcasting"     - John Dinges Associate Professor, Graduate School of Journalism, Columbia University, New York  ** "I’ve been using Creating Powerful Radio for several years in my programming class, and have moved up to your new release. I’m using these textbooks in my course COMM375 Programming/Advanced Announcing.  My required texts are Beyond Powerful Radio, and I’m also requiring the Powerful Radio Workbook.   -Carl Fletcher Department of Communication Olivet Nazarene University 1 University Ave. Bourbonnais, IL 60914 cfletch2@olivet.edu ^^^ "I'm adding your book for use this Fall in our Announcing class and in another class.  I just downloaded the instructor's manual!"        - Peg Stewart Berger Radio, TV & Film Instructor Fullerton College, Orange Co. Calif. http://staffwww.fullcoll.edu/mberger/ http://fcorangevoice.org./index.html "Never has the medium needed someone with [Valerie Geller's] vision and knowledge more.  In this new and vastly enhanced edition of Creating Powerful Radio, the reader will find a comprehensive and incisive schematic for achieving success in every aspect of station operations.   Valerie Geller provides professionals and students alike with an invaluable resource.       A new age of broadcast radio is upon us--one that will require great communicators, programmers, and managers more than ever.  Toward that end, this book constitutes a precious tool.”        - Michael C. Keith Ph.D. Associate Professor, Boston College Author: "The Radio Station" "The [Creating Powerful Radio] 'Instructor Manual' is a great read, full of completely useful material! Makes me want to teach this in a class - seriously useful in  breaking down the steps and timelines with our guys. I love the observation and pictures exercises.This manual is an invaluable resource."    - Ann MacKeigan, Executive Producer CBC Toronto -Music Radio-  Canadian Broadcasting Corporation "I wish I could have read this book on day one!  Thankfully my students can.  [Valerie Geller offers] an unparalleled understanding of what makes great talk radio - and communicates it in a way that's refreshingly simple."      - Andrew Edwards, Breakfast Presenter - BBC Radio Leeds Freelance lecturer/ (formerly Senior Lecturer in Radio Journalism) University of Central Lancashire, UK   "Great Book, the reviews are right on. I am an instructor of Radio at Central Wyoming College in Riverton Wyoming...using your Creating Powerful Radio as my text book for all semesters."   -John Gabrielsen Rustler Radio  88.1 FM Central Wyoming College Riverton, Wyoming jgabriel@cwc.edu   "Anyone even considering a career in radio should read this!"          -Adele Scheele, Ph.D, Career Strategist, Author: "Skills for Success" "I have used Valerie Geller’s Powerful Radio Workbook for ten semesters in our Radio Practicum course.  The new Creating Powerful Radio covers all areas of radio announcing and takes her previous book to another level of excellence for training future radio broadcasters.  Our current radio students can’t wait to use the new book next semester.        Creating Powerful Radio will develop radio students who will have the polish and ease of performance to be ready for excellence in their first radio gig.  Arm your radio students with proven and powerful techniques to keep their audiences. Get them Valerie Geller’s book now!”      - Linwood A. Hagin, Ph.D. Chair & Professor Mass Communication Department North Greenville University, Tigerville, SC "This is one students will want to keep after the class is over!  I not only recommend Creating Powerful Radio as a text, I believe in this book so much, I built my curriculum around it AND wrote the Instructor Manual."    - Melissa McConnell Wilson General Manager/Faculty Advisor KVHS-FM Radio ROP/CCCOE-Regional Occupational Program Contra Costa County Office of Education Concord, CA   "Creating Powerful Radio is great. It's the required textbook for RTV436JA - News Announcing II."   - Donna Kakonge, BJ, MA -Professor/Communications - Seneca College/York UniversityToronto, Ontario, CANADA www.donnakakonge.com   "I'm thrilled with this book.  We use Creating Powerful Radio as a text for our first and second year students and for our news classes.    - Jeff Young Broadcast Instructor Mt. Hood Community College Gresham, OR  "Valerie Geller has a gift for breaking down the basics of broadcasting.  This book explains important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie's books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio." -  Rusty Humphries Syndicated Talk Show Host   "A couple of my best students took a glance through it and asked "What class will we get to use this book in?  Creating Powerful Radio will definitely be in my Fall line-up!"      -Tammy Trujillo Broadcast Instructor/News Anchor KFWB/Los Angeles, CA To read an excerpt from Creating Powerful Radio: CREATING POWERFUL RADIO - NEWS    CREATING POWERFUL RADIO - LIFESTAGE DEMOGRAPHICS CREATING POWERFUL RADIO- AVOIDING BURNOUT  (R&R) RTNDA COMMUNICATOR -CREATING POWERFUL RADIO EXCERPT - Overcome the blah, blah, blah: Soulutions for the dull news day..." Poynter Institute Interview with Valerie Geller *If you would like more information about Creating Powerful Radio, or to request a review copy from Focal Press for your curriculum consideration go to focalpress.com  Wikipedia MORE COMMENTS from broadcast instructors about: "CREATING POWERFUL RADIO: "I teach a course in broadcasting here in the Portland area.  We are set to use Creating Powerful Radio as a text.  I have the teacher’s manual as well. I really wanted to pick a book that students will be able to keep and use forever.  My house is full of old college text books that we never use and it drives me crazy -  This is a book [students] can reference for the rest of their careers. Thanks a ton."  (update from John Paul, Re: Creating Powerful Radio - October 2008:- "Valerie - I’m into my 2nd week of teaching my class at Mt Hood Community College.  Your book is a great asset and the class is really into it.") - John Paul Program Director New Country 98.7, KUPL, Portland, OR Mt Hood Community College, Portland, OR www.kupl.com  www.myspace.com/johnlpaul   "I've been reviewing your  textbook (Creating Powerful Radio)  and you have hit a grandslam. I'm developing  a radio program at a community college & your book is by far the best.    For several semesters I didn't use a textbook while working at  a state university because all the books I examined where irrelevant, largely  because they lacked a perspective from a professional, major-market talent who has worked in the trenches.    This book is one that my students must purchase. Thanks for putting your wisdom into a textbook! "     - Bobby Salazar Smith Vaughn, NM "Creating Powerful Radio" has become a required textbook as part of the curriculum for Hudson Valley Community College's broadcast radio course." - Buzz Brindle Broadcast Instructor - Radio Hudson Valley Community College "I’m using Creating Powerful Radio in my intro to Broadcasting class."      - Prof. Peter Seward Southern Vermont College Hunter Division of Humanities Mansion 361 Bennington, VT 05201 "I will be using "...Powerful Radio" as the text in an introductory radio production course in the Department of Communication and Journalism at the University of St. Thomas in St. Paul, MN. My students (sophomores) will be producing a half-hour news and information program weekly once we get to the fourth week of classes. I think the book is going to be a useful guide for them."      -Doug Caldwell Adjunct Professor School of Communication and Journalism University of St. Thomas. "I am contacting to you ask permission to recommend your book Creating Powerful Radio in one of my training courses on P1 Selling. I think it is a book that every on air personality should read."                            - Katey McGuckin-Woolam                                  P1 Selling, LLC  http://www.p1selling.com  "Manchester Community College will be adopting Creating Powerful Radio for my Broadcast Performance class starting this Fall 08!"  - Albert Kim, Instructor-Communication & Faculty Advisor-MCC I.C.E. Radio Station Manchester Community College Great Path, M.S. #19 Manchester, CT  06045-1046 Office: Lowe Rm. 218-e Phone: (860) 512-2797 Fax: (860) 512-2661 Email: akim@mcc.commnet.edu Listen live (starting 5/7/08): www.mcc.commnet.edu/ice   OTHER BOOKS BY VALERIE GELLER   The Powerful Radio Workbook "This publication provides a wealth of material that would make it good reading for a broadcast performance or radio production course and contains valuable lessons for aspiring radio talent in college and university broadcast programs around the globe.   It is easy to read and digest.  This book also deserves a place on the office bookshelves of radio station program directors."    - Edward T. Arke Messiah College, Grantham, PA (From the BEA Journal of Radio Studies, review of Valerie Geller's Powerful Radio Workbook.") To read the full review, click here "I'm submitting this book to my chair! One more for Creating Powerful Radio!"       - Tina Anderson Broadcast Instructor, Saddleback College email  ta7productions@cox.net    http://www.ta7productions.com  -                               http://www.blubrry.com/getfitstayhealthy                 "I teach broadcasting classes and am trying to get a radio talk show class off the ground next summer. I've just submitted Creating Powerful Radio to my chair. I want the book.  It's the only book I, or any of my colleagues have found that deals specifically with what we are looking for."      - Dave Strukel Lecturer, The University of Toledo Mail Stop 915 - 2801 W. Bancroft Street Toledo, OH 43606-3390 "I tell everyone who approaches me for a job...I won't even consider them for an opening unless they can be ready to recite chapter and verse of "Creating Powerful Radio" and know stuff from the "Powerful Radio Workbook."      - John McMullen Director - News, Talk & Sports Programming Morris Desert Radio Group,Palm Springs, California  *** Examples of college  or university station websites using the "Powerful Radio Principles" http://wstu951.blogspot.com/2009/06/some-guide-lines-of-radio-by-valerie.html

"The instructor’s manual for Creating Powerful Radio is fantastic.  The course I teach at Briarwood is called “Newscasting & Announcing.” We’re swinging this course in a more practical direction, and that’s why your book (and it’s amazingly equally powerful instructor’s guide) became my choice. [In this class] they’ll be writing, but my thing is to teach them the theory and zen behind what makes powerful radio… more engaging, motivational and inspirational to some guy or girl who’s simply hot to get their first gig at a station. So thanks again for the instructor’s manual!  I’ve only begun to pour thru the 100+ pages, and everything I’ve seen so far rocks big time!  Most textbooks don't go this far!  I had no idea you’d go into this much elaborate detail in structuring the materials, classroom exercises and discussion topics for the teacher.  Very, very, very nice.   Thanks!  I already appreciate it." - Tom Zarecki Instructor:  Newscasting & Announcing Briarwood College, Southington, CT  email -  TomZ@Jetcast.com "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "    - John Sawatsky Professor of Journalism Carleton University, Ottawa, ON, Canada "I recommend it to everyone and I use it in my classes. I love this book."      - Jo Maeder (The Rock 'N Roll Madame) Air personality/ Adjunct Broadcast Instructor New York University, NY "Creating Powerful Radio has been valuable for use in Introduction to Radio and Media classes and I recommend it for any class with Production elements.      - Monique Fortune Adjunct Instructor Dept. of Communications and Media Studies Fordham University, NY "Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."    - Professor Peter Hunn Communications Studies Department State University of New York, Oswego “Creating Powerful Radio offers understandable, digestible, and practical tips to aspiring radio hosts that I have not found anywhere else. From “interested is interesting” to “never be boring," Geller’s catchy, pithy tips are invaluable.  I teach a radio hosting class and have used the Creating Powerful Radio books from day one.”        - Brad Pomerance Host - CNN-TV Adjunct Professor Whittier College, CA   "I will be using this book in my summer classes and recommending that my colleagues do the same when they teach the course."      - Andrew M. Clark, Ph. D. Assistant Professor Department of Communication The University of Texas at Arlington Arlington, TX READ THE REVIEW IN THE JOURNAL OF RADIO & AUDIO MEDIA-  MAY 2008!   "We are submitting this book for adoption in my MC342 Radio Programming Strategies course." -Bruce Mims, Ph.D. Professor Faculty Advisor, KDMC 103.7 Department of Communication 107 Grauel  MS 2750 Southeast Missouri State University Cape Girardeau, MO  63701 "I wish I had this book when I started as a broadcaster. It should be on every teacher's booklist!"    -Hanne Vennemo Executive Producer/Project Manager NRK Radio & TV - Oslo, Norway "Fun to read.  I wish I had this book when I was a new radio programmer…it would have come in handy!"   - Brenda K. Jaskulske, M.A. Senior Lecturer Department of Communication University of Texas - Arlington jaskulske@uta.edu - "I've decided to use the Focal Press edition of Creating Powerful Radio as the text for my radio class.  It does a good job covering a wide  variety of topics that we cover in Comm 424 Radio Programming."  - Steve Winzenburg Communication Professor Grand  View College Des Moines, IA *** "I'm an adjunct professor at Nyack Christian College, using your latest book as the text. I could not think of a better source of knowledge for these up and coming broadcasters."      - Stacey Stone, STAR 99.1/WAWZ Adjunct Professor at Nyack Christian College    TABLE OF CONTENTS        1.   Creating Powerful Radio           2.   Finding & Developing Talent    3.   Generators & Reactors           4.   Performance & Formatics 5.   Morning Shows 6.   From Rock to Talk 7.   Talk Shows 8.   Integrating News & Talk 9.   Interviews 10.  Show Prep 11.  Producers  12.  Call Screening  13.  High Ego Talent 14.  News 15.  Traffic & Weather Together 16.  Newswriting 17.  News - Anchoring  18.  Multi-version News 19.  News - Integrating Radio & TV 20.  Public Service Announcements 21.  Avoiding Burnout 22.  Airchecking 23.  Promotion 24.  Sales & Commercials 25.  LifeStage Demographics 26.  Research 27.  Final Notes to Creative Talent        Index    CREATING POWERFUL RADIO COURSE TITLES  Radio Announcing  Intro to Broadcasting  Radio Broadcasting I  Radio Broadcasting II  Radio Practicum  Audio Production  Introduction to Radio  Introduction to Radio Announcing  Broadcast Announcing  Introduction to Broadcast Journalism   Broadcast Performance  Radio Interviewing   Radio (and Internet) Reporting  Introduction to Mass Communications  Newscasting & Announcing  Introduction to Radio Newscasting  Introduction to Radio Sportscasting  Radio Production   Introductory Radio Production  -Department of Communication and  Journalism  News Announcing II - RTV436JA -  Intro to Talk Hosting  The Radio Producer   MC342 Radio Programming Strategies  News for the Music Format  Podcast Workshop  Radio Podcasting  Radio Broadcasting II  Writing for Radio   JMC 336 course  Radio Sportscasting  Radio Writing & Newscasting  Commercial Announcing  Internet Radio  Special Topics Radio: Talk Radio I  Radio Production II Intermediate  Radio Interviewing  Radio Sales  Radio Marketing & Promotion  Radio Programming  Radio Station Management  Career Preparation – Radio  Career Preparation – Radio Sports  Writing for Radio  Webcasting  Advanced Radio Production For more information www.focalpress.com  Creating Powerful Radio by  Valerie Geller Focal Press 2007  International Broadcast Consultant VALERIE GELLER is president of Geller Media International working with top broadcasting organizations throughout the world - to help get, keep and grow audiences using the Creating Powerful Radio methods.  A noted trainer, talent coach, and seminar and workshop leader, Geller specializes in news, talk, information and personality radio and TV,  Radio Ink magazine named Geller among one of America's "Most Influential Women in Radio, with more than 30 years experience, Geller's background includes programming WABC in New York.  Her latest book Creating Powerful Radio: Getting, Keeping & Growing Audiences available from Focal Press is considered  by many broadcasters to be a "bible" in the industry. For more information please visit www.gellermedia.com. Email: valerie@gellermedia.com   www.gellermedia.com For the Hungarian translated edition http://www.libri.hu/konyv/a-sikeres-radio.html    Bulgarian Translation Creating Powerful Radio   Albanian Translation   *  Are you using "Creating Powerful Radio" as a text for your broadcast course?    Let us know!  Valerie@gellermedia.com (C) Creating Powerful Radio - Getting, Keeping & Growing Audiences www.focalpress.com "I am the radio station advisor/instructor for KLPR-FM at the University of Nebraska at Kearney. I teach the JMC 336 course each semester, which is a workshop from which I draw staff for the station. This semester I am using Creating Powerful Radio.  The students love the writing style and the conversational flow of the book and are learning a great deal."         - Elle Scholwin, J.D. Radio Station Advisor/Lecturer - Communications University of Nebraska, Kearney, NE NEWS:  NEW BOOK! Geller Media International president, broadcast consultant, and talent trainer, Valerie Geller just signed a new book deal with Focal Press for "BEYOND POWERFUL RADIO - A COMMUNICATOR'S HANDBOOK FOR THE INTERNET AGE" slated for publication in the spring of 2011.  This will be Geller's fourth book, her third, "Creating Powerful Radio - Getting, Keeping & Growing Audiences" is now in a third printing from Focal Press.  For more www.focalpress.com or www.gellermedia.com

 

 

Geller Awarded. Geller Media International President, Consultant and Creating Powerful Radio author Valerie Geller accepting the Conclave's highest honor, the"Rockwell Lifetime Achievement Award" presented by Edison Research & www.radio-info.com Editor Sean Ross in Minneapolis July 16, 2010.